# @pimsnewyork8333 on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=JoR_7FkqAak
- **Gondola URL:** https://gondola.cc/posts/64187759-pimsnewyork8333-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ec91218be0.jpg
- **Posted:** 2026-04-16T03:37:01.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

Bryan Daniels turned brewery spent grain into a granola bar brand, runs the whole operation himself, and has been building something on the side his entire career.

Bryan joins Mike for a candid conversation about turning food waste into product, the 15+ years in corporate IT he spent with a side hustle always running (DJ, soccer coach, personal trainer), opening and closing a cafe, and why compostable packaging is back on his roadmap. He walks through how a homebrew hobby led him to bake grain scraps in his oven, how coworkers became his first paying customers via a jar on his desk, and what closing All Good Cafe taught him about running a small business.

TIMESTAMPS:
0:00 - Stacking little wins in sustainability
2:17 - Meet Bryan Daniels of All Good
3:11 - 15+ years in corporate IT
6:13 - DJ, soccer coach, side hustles
8:56 - Homebrewing with friends
11:24 - Spent grain that wasn't trash
13:57 - Side hustle becomes the main thing
15:59 - The jar on the desk taste test
18:53 - Pandemic pivot for a micro business
21:00 - Opening All Good Cafe
25:06 - What closing the cafe taught him
26:32 - Compostable packaging and tariffs
29:25 - Social selling and TikTok Shop
31:37 - Five flavors, seventh year
33:16 - Where to find All Good

MENTIONED IN THIS EPISODE:
All Good Granola: https://www.allgoodgranolabars.com
Instagram: https://www.instagram.com/allgoodgranola

ABOUT BRYAN DANIELS:
Founder of All Good Craft Granola Bars in Virginia Beach. Partners with 10+ local breweries to turn spent grain into a five-flavor handmade product line.
https://www.linkedin.com/in/bryan-daniels-vb/

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CONNECT WITH MINUTES WITH MIKE:
Mike Ryan: https://www.linkedin.com/in/pimsmikeryan/
PIMS: https://www.pimsinc.com
Email: minuteswithmike@pimsinc.com

#MinutesWithMike #PIMS #CPG #FounderAdvice #Sustainability #UpcycledFood #Packaging #BrandBuilding #SmallBusiness #CPGPodcast

## Stats

- **Views:** 8
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

brandbuilding, upcycledfood, packaging, smallbusiness, minuteswithmike, cpgpodcast, cpg, pims, founderadvice, sustainability

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