# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DXXz7EpCGJD
- **Gondola URL:** https://gondola.cc/posts/64252785-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/65d3b4a63f.jpg
- **Posted:** 2026-04-20T23:34:19.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Making ads with cars can be really hard, but they don't have to be.
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Here are three reasons i've found most most productions struggle with, and what actually fixes it.
1. Cars are massive.
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We're talking 15+ feet of chrome, glass, and reflection.
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You can't light a car like a jacket. You need large diffusers, big lights, and locations built to handle that footprint.
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Most studios don't cut it. You need bespoke spaces, and you need to know where to find them.
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2. The product is complicated.
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If your talent doesn't know the difference between a tie rod and a control arm, your footage will show it.
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Stack your crew with car people. Not just good crew members. People who actually know cars.
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The intuition they bring on set saves you hours.
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3. The right locations are hard to lock down.
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Get in good with commercial real estate owners in your market.
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Being able to call someone and say "I need a warehouse tomorrow" is one of the most underrated advantages in automotive production.
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Solve those three things and the rest starts to feel like any other shoot.
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What's the hardest part of automotive production for your team right now?

## Stats

- **Views:** 19
- **Likes:** 2
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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