# @deloittedigital on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DXVX7thjob6
- **Gondola URL:** https://gondola.cc/posts/64262451-deloittedigital-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/95c1664a7f.jpg
- **Posted:** 2026-04-20T13:00:03.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

In a crowded market, being louder isn’t the same as being distinctive. 📢

In this clip from Deloitte Digital’s Marketing Beyond, Rich Honiball, retail executive and adjunct instructor at @GeorgeMasonU, shares a perspective that feels especially relevant right now: Brands have to know the segment they serve, what sets them apart, and why that distinction matters.

He shares that a lot of the noise in the market comes from companies that haven’t fully learned  that yet. Rich’s point is a useful reminder that differentiation isn’t just about messaging—it’s about being clear on where you can create distinct value.

🎬  Jump to the link in our bio to listen to the full conversation with Alan Hart for more on how marketers can adapt as consumer behavior continues to evolve.

## Stats

- **Views:** 117
- **Likes:** 3
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

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