# @adweekmag on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=UaIm6O7OQuw
- **Gondola URL:** https://gondola.cc/posts/64291111-adweekmag-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4757903731.jpg
- **Posted:** 2026-04-16T15:21:57.000+00:00
- **Account Owner:** adweekmag (@adweekmag) — https://gondola.cc/adweekmag

## Caption

New Englanders, tap in.

#MollyMcPherson took the stage at #SocialMediaWeek to talk about when a story becomes a crisis. Referencing #TheAthletic’s #DianaRussini and the #Patriots’ #MikeVrabel, she explained that it’s not a scandal story—it’s a trust story and a brand story. When a brand loses trust, that’s when it’s a crisis.

## Stats

- **Views:** 1,287
- **Likes:** 20
- **Shares:** 0
- **Comments:** 2

## Tags

mikevrabel, theathletic, socialmediaweek, mollymcpherson, patriots, dianarussini

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