# @insiderfood on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DXSHq-zj59h
- **Gondola URL:** https://gondola.cc/posts/64306249-insiderfood-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2b497eddbc.jpg
- **Posted:** 2026-04-18T18:30:08.000+00:00
- **Account Owner:** Insider Food (@insiderfood) — https://gondola.cc/insiderfood

## Caption

Americans are drinking less than they have in decades. While a long-term cultural shift toward moderation is very real, the immediate cyclical indicators — meaning the regular ebbs and flows — are all pointing down. And Trump is nudging them in that direction.

The amount of alcoholic beverages consumed across major markets declined by 2% in 2025, according to data from drinks data company IWSR. In the United States, volumes were down by 5%. Consumption of beer, wine, and spirits all fell. (The only bright spot: ready-to-drink cocktails, which are getting more popular.)

A lot of what's going on here isn't about Gen Z being teetotalers or American adults being spooked about alcohol causing cancer — it's about the economic and political environment.

People are drinking less because of the ongoing affordability crisis. The Trump administration's aggressive immigration policies have had a chilling effect on Hispanics' consumption. All the tariff whiplash has been far from fun for the alcohol industry. Mounting uncertainty has consumers uneasy and, in turn, taking a break from the bar.

Read more about how Trump's tariffs, immigration crackdown, and Iran war are crushing America's alcohol industry at the link in our bio.

Story by Emily Stewart

(Credit: Getty Images; Tyler Le/Business Insider)

#alcohol #drinking #sober

## Stats

- **Views:** 0
- **Likes:** 290
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- **Comments:** 59

## Tags

alcohol, drinking, sober

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