# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DXXOXctj7EF
- **Gondola URL:** https://gondola.cc/posts/64376422-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/db80f3e0ee.jpg
- **Posted:** 2026-04-20T18:04:59.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

The Colorado Rapids made history Saturday, drawing 75,824 fans to Empower Field at Mile High for a match against Inter Miami — the second-highest single-game attendance in MLS history. 

The milestone followed a strategic, behind-the-scenes effort to convince MLS to bring Lionel Messi to Denver, a rare opportunity for Western Conference clubs.

The sold-out event featured a fan fest and halftime show and served as a catalyst for broader momentum under Kroenke Sports & Entertainment, including enhanced game presentation, upgraded concessions and an ongoing brand refresh.

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## Stats

- **Views:** 0
- **Likes:** 1,064
- **Shares:** 0
- **Comments:** 8

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Social Lead |

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