# @billboard on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=WG2KM0UHtpI
- **Gondola URL:** https://gondola.cc/posts/64451214-billboard-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/5ac12a79e9.jpg
- **Posted:** 2026-04-01T13:00:06.000+00:00
- **Account Owner:** billboard (@billboard) — https://gondola.cc/billboard

## Caption

Music catalogs have quietly become one of the most valuable assets in entertainment — so who’s really shaping the future of music ownership? Golnar Khosrowshahi, founder and CEO of Reservoir Media, joins Billboard On The Record to break down how she built a music catalog powerhouse before the space became crowded, why music rights offer long-term, reliable value and how her team approaches acquisitions with artists, estates and families. She also discusses preserving legacy while driving cultural relevance for new generations, how licensing, film/TV and biopics impact catalog value, the role of sampling in today’s music economy and how generative AI could reshape valuations across the industry.
Love what you hear? Follow Billboard On The Record on Instagram, Apple Podcasts, Spotify and Youtube @billboard so you never miss an episode.

Billboard On The Record is a podcast in partnership with SickBird Productions. 

0:00 – Intro: Why catalogs from Taylor Swift, Bob Dylan & Miles Davis sell for eye-watering prices 0:57 – Founding Reservoir in 2007: the darkest days of the music business 
3:34 – What is a "multiple" and how are catalogs valued? 
4:59 – Early believers: Dutch Pension Fund, BMG & the seeds of the boom 
6:21 – How streaming educated mainstream investors and opened the floodgates 
7:51 – Hipgnosis, bidding wars & why Reservoir doesn't play that game 
9:30 – How catalog deals actually come to you — there's no portal 
10:12 – Seller motivation: estate planning, legacy & keeping a stake 
11:50 – The Miles Davis Estate deal & making him cool again for his centennial 
17:13 – Why rock & pop catalogs sell for more than hip hop and country 
19:55 – Take Me Home, Country Roads & the Google Home story 
23:17 – Sync licensing: Yellowstone, Grey's Anatomy & Sinead O'Connor in The Bear 
26:17 – How biopics spike catalog value — the Johnny Cash effect 
27:41 – The rise of "flipping" — using covers to market catalogs on social media 
31:33 – How do you actually price a catalog? The messy math behind acquisitions 
33:35 – What happens when music has historically said no to licensing? 
34:14 – De La Soul: clearing samples, going digital & releasing during mourning 
38:32 – All the ways a catalog can increase in value 
39:04 – Managing living artist risk 
41:27 – Strategic vs. financial buyers: Shamrock Capital vs. Reservoir 
45:26 – Taylor Swift & Big Machine — what really happened 
47:35 – Will future artists always own their masters? 
49:40 – Could other artists pull off a "Taylor's Version"? 
51:27 – AI and catalog valuation: what are buyers actually projecting? 
1:00:26 – Where AI might cannibalize: background & stock music 
1:02:44 – "What Would You Queue?" closing game


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About: Billboard is the world's most influential music media brand, with an unmatched authority among artists, fans and the industry. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues and trends, the industry’s definitive charts, encompassing the most complete and well respected database of charts across all music genres, and elite conferences and events which regularly convene the industry and consumers around important conversations. 

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#TaylorSwift #BobDylan #MilesDavis #MusicCatalog #BillboardOnTheRecord #Billboard 

Why Music Catalogs from Taylor Swift, Bob Dylan & Miles Davis Are Hot Investments | On The Record 

Billboard
https://youtube.com/billboard

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## Tags

milesdavis, taylorswift, bobdylan, billboard, musiccatalog, billboardontherecord

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