# @pimsnewyork8333 on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=jkr3q-tSIjk
- **Gondola URL:** https://gondola.cc/posts/64547101-pimsnewyork8333-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/56df23ed54.jpg
- **Posted:** 2026-04-24T15:06:01.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

Conor Begley and Joe Cloyes spent $25K testing the top 20 US beers and found microplastics, lead, and forever chemicals 45-50X the legal limit for drinking water.

That's where Fathers Brewing started. In this candid conversation, the Fathers co-founders walk Mike through the clean beer playbook: why taste had to win before the clean story, how they ran a Super Bowl activation while selling in two Bay Area counties, and why bartenders (not Instagram) are the real influencers in beer.

Conor is a returning MWM guest (Season 2 Ep. 10). That conversation was Conor the analytics exec. This one is Conor the founder. He built Tribe Dynamics to a ~$70M. Joe co-founded Youth to the People (L'Oréal, 2021).

TIMESTAMPS:
0:00 - Cold Open: Focus Over Urgency
2:14 - Welcome Back + Meet Joe Cloyes
2:58 - From Software to Clean Beer
3:48 - Why Joe Said Yes
5:32 - The Plastics Wake-Up Call
6:33 - What Clean Beer Actually Means
9:05 - First Sales, First Stumbles
11:17 - The Three-Tier Beer Business
13:32 - Shipping Alcohol Across States
17:58 - Building in Public
25:20 - The Super Bowl Activation
30:52 - Creators: Beer vs Beauty
35:02 - Where the Industry Is Going
42:07 - How Founders Handle Chaos
48:20 - Family Always Comes First

MENTIONED:
Fathers Brewing - https://www.fathersbrewing.com/
Fathers Instagram - https://www.instagram.com/fathersbrewing/
Conor Begley - https://www.linkedin.com/in/conormbegley/
Joe Cloyes - https://www.linkedin.com/in/joe-cloyes-9a856833/
Youth to the People - https://www.youthtothepeople.com/
CreatorIQ - https://www.creatoriq.com/
Jon Namnath - https://www.linkedin.com/in/jnamnath/

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CONNECT WITH MINUTES WITH MIKE:
LinkedIn - https://www.linkedin.com/company/minutes-with-mike-mwm/
Website - https://www.pimsinc.com
Email - minuteswithmike@pimsinc.com

#MinutesWithMike #PIMS #CleanBeer #CPG #FathersBrewing #BeautyIndustry #BrandBuilding #FounderAdvice #CreatorEconomy

## Stats

- **Views:** 12
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

cleanbeer, brandbuilding, fathersbrewing, beautyindustry, minuteswithmike, creatoreconomy, cpg, pims, founderadvice

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