# @claybollinger on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=RQ6zDJl9L_4
- **Gondola URL:** https://gondola.cc/posts/64636899-claybollinger-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2c93ca76bd.jpg
- **Posted:** 2026-03-29T16:00:24.000+00:00
- **Account Owner:** Clay Bollinger (@ClayBollinger) — https://gondola.cc/ClayBollinger

## Caption

The first episode of The Playbook dives into the world of college athletics creative strategy with Carter Stanton, Associate AD for Creative Strategy at SMU.

We break down what it actually takes to build and lead a creative team in today’s college sports landscape — from branding and recruiting to content strategy and internal operations.

If you’re a creative in college athletics (or want to be), this is a real conversation about what matters right now:

How to break into college athletics creative
Why networking still separates the best from everyone else
Building a brand from the ground up in a competitive market
Leading creative teams and empowering talent
Differentiating your program in a copycat content world
Advice for young creatives trying to make it in the industry

This isn’t surface-level. It’s how the people actually doing the job think about it.

New episodes of The Playbook will feature leaders across college athletics — creative, NIL, revenue, and beyond — giving you a real look behind the scenes of the industry.

Subscribe for more conversations on building programs, brands, and careers in college athletics.

#CollegeAthletics #SportsMarketing #CreativeStrategy #NIL #SocialMediaStrategy #CollegeFootball #ContentCreation #AthleticDirector #SportsBusiness

If you want, I can tighten this into a more aggressive, viral-style title or go more executive/AD-facing tone depending on how you want to position the series.

SUBSCRIBE HERE: https://www.youtube.com/@ClayBollinger

Follow Clay Across Platforms
Instagram | https://instagram.com/claybollinger
X | https://x.com/claybollinger
TikTok | https://tiktok.com/clay.bollinger

Clay Bollinger is a college athletics creative veteran working across five power four schools over his eleven year career. 

Watch Clay's content to take a peak behind the curtain of what it's like to work in college athletics and lead social media and creative content strategy.

#sports #collegeathletics #smsports #content #creative #collegefootball #cfb

## Stats

- **Views:** 289
- **Likes:** 3
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Clay Bollinger | @ClayBollinger | https://gondola.cc/ClayBollinger | Creator |

## Tags

sportsbusiness, athleticdirector, sportsmarketing, sports, smsports, cfb, nil, collegefootball, collegeathletics, socialmediastrategy, contentcreation, content, creativestrategy, creative

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