# @thenewsavant on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DRNYyOSjpxw
- **Gondola URL:** https://gondola.cc/posts/64656016-thenewsavant-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1cb3d0c58e.jpg
- **Posted:** 2025-11-18T19:25:56.000+00:00
- **Account Owner:** The New Savant (@thenewsavant) — https://gondola.cc/thenewsavant

## Caption

I love this question!! Describing scent online is definitely tricky, but luckily I have many years of experience talking about products and fragrance on the internet 👀😉

I design our scents from real memories and experiences, which allows me to explain them not just through scent notes but through the personal stories attached to them. I grew up online, so l learned how to communicate things that you can’t touch, taste or smell through language and storytelling. Years of talking to people through a camera taught me how to describe a feeling in a way that allows others to connect and recognize the emotion.

And it isn’t only about the words I use.
The story, inspiration, and visuals all work together to help convey the fragrance, even if people can’t smell it through the screen. All of these different mediums help to convey a feeling to people, and i think this is what has helped our brand thrive over the last 5 years.💗

#thenewsavant #smallbusiness #fragrance #ingridnilsen

## Stats

- **Views:** 1,734
- **Likes:** 80
- **Shares:** 0
- **Comments:** 4

## Tags

fragrance, thenewsavant, smallbusiness, ingridnilsen

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