# @softwareco on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DXsvNR5AuHF
- **Gondola URL:** https://gondola.cc/posts/64813199-softwareco-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/04063611f5.jpg
- **Posted:** 2026-04-29T02:36:23.000+00:00
- **Account Owner:** Software Co (@softwareco) — https://gondola.cc/softwareco

## Caption

"It was gonna cost us everything." 💸

We talk a lot about the "hustle," but we don’t talk enough about the actual cost. The family loans, the penny-pinching, and the sleepless nights wondering if you’ve made a massive mistake.

If you’re in the middle of the "everything" phase right now: keep going. This is the part they don’t show in the montages. ✊

Full interview on YouTube. 🔗 [Link in Bio]

#buildinpublic #genzfounders #agencyowner #startupreality #videoproduction

## Stats

- **Views:** 73
- **Likes:** 12
- **Shares:** 0
- **Comments:** 2

## Tags

agencyowner, buildinpublic, videoproduction, startupreality, genzfounders

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