# @forbes on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DXweMYmlLvV
- **Gondola URL:** https://gondola.cc/posts/64842744-forbes-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/63088a1b2f.jpg
- **Posted:** 2026-04-30T13:24:11.000+00:00
- **Account Owner:** Forbes (@Forbes) — https://gondola.cc/Forbes

## Caption

On a frosty February evening in Cambridge, Massachusetts, Mikey Shulman is spinning up a new song. His electric bass guitar hangs idly on a nearby wall. A 61-key synthesizer and drum kit remain untouched a few doors away. Instead, he types a few sparse phrases – pedal steel guitar, country Americana folk, acoustic guitar — into his startup Suno’s AI music generation software.⁣
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A few seconds later, a song comes to life: fluid guitar strums and human-sounding vocals with a smooth Southern accent soar over an upbeat tempo. It’s instantly catchy, like if Ella Langley met Lana Del Rey.⁣
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The tune isn’t a chart-topper or a summer hit, but it’s evidence enough for why more than 100 million people have now used Suno to make music. Suno-created songs have gone viral on TikTok, debuted on Billboard charts and racked up millions of streams. Over 7 million songs are made on the app every day, catapulting it to the top of the Apple App Store’s most downloaded music apps in April — surpassing Spotify.⁣
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“The technology finally allows for billions of people to be creative, to have the fruits of their labor, to feel fulfillment in a different way,” says CEO Shulman, 39. He calls it a “new form of consumer entertainment.”⁣
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But that’s come at the cost of professional musicians. Continue reading at the link in our bio. (Photo: Suno) #ForbesAI50

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