# @marinatestino on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CU2UVdpoCfv
- **Gondola URL:** https://gondola.cc/posts/64864438-marinatestino-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ee53574813.jpg
- **Posted:** 2021-10-10T12:57:57.000+00:00
- **Account Owner:** Marina Testino (@marinatestino) — https://gondola.cc/marinatestino

## Caption

#LetsGetReel with oritain.global 🧪 

Where are you based? 
Oritain first began in New Zealand, but you can now find us spread across the globe.

What problem are you addressing? 
With our method, we combat the historically hard-to-solve problem of how to verify the origin and authenticity of a product without relying on labels or packaging—which themselves can be susceptible to fraud. Our solution shines a light on the worlds ‘shadiest’ supply chains, such as cotton and cocoa, which subsequently helps us to fight wider industry problems like slavery, climate change and child labour. 

Biggest achievement:
We are proud to be working with some of the world’s biggest brands, but our proudest achievements have to be our contribution to making the world a more sustainable place and restoring trust amongst consumers. By helping brands progress towards a sustainable, ethical and traceable supply chain, we can help them reduce their impact on the planet. In turn, this also helps give consumers the power to make informed choices they know they can trust. 

Biggest barrier:
Our mission is to help brands hold themselves and their supply chains accountable, resulting in better choices for you and a more sustainable future for everyone. 

Something you want people to know or learn
The truth lies within! While it may seem easy to simply look at the labels and packaging on our products to find out where they were made, the reality is you need to look much, much deeper. The average t-shirt travels thousands of kilometres and passes-through hundreds of hands before it reaches the shelf, making it extremely hard to trace its journey using traditional methods. For the first time in traceability, our fool proof scientific approach measures the product itself to prove where it claims to be from. 

Something everyone can do:
Demand action from your favourite brands. Now that you know there’s a guaranteed way to verify whether products are made ethically and responsibly, let’s hold brands accountable and make sure they utilise it! We’re trying to raise industry and consumer standards around traceability, and that all starts with your daily choices.

## Stats

- **Views:** 510
- **Likes:** 62
- **Shares:** 0
- **Comments:** 2

## Tags

letsgetreel

---
Copyright (c) Gondola