# @bbcstudios on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DXraqNpjKeY
- **Gondola URL:** https://gondola.cc/posts/64878309-bbcstudios-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/99213c6e2b.jpg
- **Posted:** 2026-04-28T14:17:03.000+00:00
- **Account Owner:** BBC Studios (@bbcstudios) — https://gondola.cc/bbcstudios

## Caption

Bluey tops 4 million book sales in the UK! 📚
 
BBC Studios and Penguin Random House UK are celebrating a milestone as over 4 million Bluey books sold in the UK. 
 
Published by Ladybird, an imprint of Penguin Random House Children’s UK, Bluey has been delighting young readers since 2021. In 2025 alone, Bluey titles appeared in the Top 20 preschool chart 78 times, with Where’s Bluey? remaining the bestselling title overall, selling more than 317,547 copies through Total Consumer Market (TCM).
 
“With Bluey continuing to be one of the UK’s top performing children’s shows across Disney+, CBeebies and BBC iPlayer, it’s fantastic to see that love for the series extend beyond the screen and into a thriving Bluey book portfolio,” said Jan Paterson, Director of Books and Audio Publishing at BBC Studios.
 
“Not only that, Bluey’s multi-generational appeal has helped to foster a love of reading between parents and carers with their children, which is so valuable during those early years.”
 
We’re proud to see Bluey continue to inspire a love of reading for families across the UK. Huge congratulations to everyone involved in growing this extraordinary, multi-generational brand.

#BBCStudios #Bluey #PenguinRandomHouse #Books officialbluey penguinukbooks

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## Tags

penguinrandomhouse, bbcstudios, bluey, books

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