# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DX7hRCWAKA4
- **Gondola URL:** https://gondola.cc/posts/64946417-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/60be8a3be2.jpg
- **Posted:** 2026-05-04T20:22:58.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Stop judging ad campaigns on views.
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Sales are the goal.
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Too many teams still walk into the CMO meeting with impressions, likes, and engagement like that proves the campaign worked. It doesn't.
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Those numbers can look good while the business gets nothing.
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The scoreboard should match the outcome you want.
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Track cost per conversion. Track cost per call. Track return on ad spend. Measure the action that moves revenue, not the metric that makes the report look busy.
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Attention matters, but only when it leads somewhere.

## Stats

- **Views:** 458
- **Likes:** 24
- **Shares:** 0
- **Comments:** 2

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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