# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DXu_MppGmM4
- **Gondola URL:** https://gondola.cc/posts/64946421-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/971bcddde1.jpg
- **Posted:** 2026-04-29T23:34:33.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Honda got YouTube to write custom code for a single ad. Here's what they built.
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Honda once made two ads that played on top of each other in the same video.
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Not a series or split test. Literally two ads running simultaneously.
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They called it The Other Side.
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A caring father by day. A getaway driver by night. Same man, same Civic, two completely different lives.
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But Honda didn't stop at the concept.
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They convinced YouTube to build them a custom feature, one that didn't exist anywhere else. Press the R key while watching, and the entire ad flips to the other life. Same moment. Different world.
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The mechanic WAS the message.
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The Civic Type R is still a Civic. Familiar, dependable, yours. But push it, and everything changes.
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When it launched alongside print and cinema, it won at Cannes Lions, The One Show, The British Arrows, and Auto Express.
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But the number that mattered most? Viewers averaged over three minutes of interaction time. On a video ad like this? That almost never happens.
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Breaking expectations isn't a creative luxury. It's the only reliable way to earn attention.
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What's the most unexpectedly creative ad you've seen in the automotive space?

## Stats

- **Views:** 62,222
- **Likes:** 28,210
- **Shares:** 0
- **Comments:** 33

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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