# @startupcpg on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DXxCBEBFeaa
- **Gondola URL:** https://gondola.cc/posts/65035919-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4fcaeefccf.jpg
- **Posted:** 2026-04-30T18:37:10.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

A 20-year-old napkin agreement almost killed a 9-figure exit. Here's what CPG founders get wrong about building a team…

In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Blake Horn and Ryan Hall, both partners at Giannuzzi Lewendon, a law firm exclusively dedicated to CPG brands, to talk through one of the most critical and most overlooked areas of building a consumer brand: the legal foundation of your team.

A few things discussed in this conversation:
– Cautionary tales: napkin agreements and informal equity promises that derailed 9-figure exits
– Why legal problems compound and why it's always worse to wait
– The real risks of misclassifying employees as independent contractors
– The essential documents every brand needs: offer letters, IP/NDA agreements, handbooks, and equity plans
– Equity for early employees: what founders get wrong and what they miss entirely
– Vesting schedules, acceleration clauses, and co-founder agreements in CPG

🔗 Listen to the full episode at the link in bio!

#StartupCPG #CPGPodcast #CPGFounders #EmergingBrands #FoodandBeverage

## Stats

- **Views:** 0
- **Likes:** 69
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- **Comments:** 1

## Tags

startupcpg, foodandbeverage, emergingbrands, cpgfounders, cpgpodcast

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