# @latermedia on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DYAM4_2oBUU
- **Gondola URL:** https://gondola.cc/posts/65124581-latermedia-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/5255003394.jpg
- **Posted:** 2026-05-06T16:01:08.000+00:00
- **Account Owner:** Later (@latermedia) — https://gondola.cc/latermedia

## Caption

Celebrity reach is not a long-term strategy. ⁠
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For celebrity-founded brands, the ones that last are the ones that figure out how to decentralize the voice before the founder becomes the bottleneck. ⁠
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We're putting that playbook on the table in our next #MadeYouLook expert session on May 20th.⁠
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We’ll hear from Robyn Nissim, who built ultabeauty’s first-ever influencer marketing program from zero to over $1M and grew alo Yoga to tens of millions of followers, and Matthew Anger, the Digital Director at teremana Tequila, founded by Dwayne “therock” Johnson, one of the most recognized faces on the planet.⁠
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You'll leave with:⁠
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✅ How to transition from a founder talking at an audience to a community talking with each other ⁠
✅ How to vet creators for credible association rather than rented reach ⁠
✅ How to keep partnerships feeling organic at scale⁠
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Senior marketers who are building creator programs: this one is for you.⁠
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Comment "RSVP" to save your spot. 👇⁠

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## Tags

madeyoulook

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