# @indianajeffreys on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DYKPaSRtt4M
- **Gondola URL:** https://gondola.cc/posts/65206216-indianajeffreys-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1b3a310f37.jpg
- **Posted:** 2026-05-10T13:37:13.000+00:00
- **Account Owner:** Indiana Marie Jeffreys (@indianajeffreys) — https://gondola.cc/indianajeffreys

## Caption

Congratulations to kokocamden  and thehouseofkoko on 125 years in the business of creating culture.

Most membership models feel performative because the “community” is manufactured. 

And while all businesses want community right now, community usually forms around something people genuinely love doing together. Music. Culture. Shared experiences. Identity.

In an ROI focused world, hospitality businesses under-invest in what community forms around, relying on marketing to fix what is fundamentally an experience and community problem. 
However, when a space is truly designed around the customer, the downstream effects of that investment will be inspiration, community, and loyalty. Retention, subculture and promotion become a natural, subconscious by product. 
 
At KOKO, that culture comes first and the membership and brand strength form around it naturally.

And what’s really smart is how they’ve built the building for both physical and digital storytelling. Streaming stages, recording studios, content infrastructure, intimate spaces for artists to create spontaneous moments that travel online.

Not content as marketing, but content as the product itself.

That’s why this model is so powerful - You’re not just retaining members through access; you’re retaining them through participation and natural proximity to culture.
The digital content forms a loop that makes people feel closer; it serves as a reminder rather than a first touchpoint. 

Ultimately, how many people are actually walking into spaces and thinking, “Yeah, I believe this.”

That requires creative teams designing for a creative-first clientele. If you achieve that, you stop being a members’ club and become a cultural engine, and being a cultural engine is the new hospitality playbook and that is where KOKO is innovating. 

Easier said than done... 

#brandstrategy #hospitalitydesign #membersclub #houseofkoko #businessstrategy

## Stats

- **Views:** 518
- **Likes:** 650
- **Shares:** 0
- **Comments:** 37

## Tags

membersclub, houseofkoko, brandstrategy, businessstrategy, hospitalitydesign

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