# @voguebusiness on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DX64rl8DIOJ
- **Gondola URL:** https://gondola.cc/posts/65207648-voguebusiness-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/df541ce267.jpg
- **Posted:** 2026-05-04T14:28:00.000+00:00
- **Account Owner:** Vogue Business (@voguebusiness) — https://gondola.cc/voguebusiness

## Caption

It feels like almost everyone in the beauty space is maxxing out on something. But for young men, it’s all about #smellmaxxing, the pursuit of optimizing scent through layering and routine. Research shows that 75% of #GenZ men are layering multiple scents, representing a more modular approach to fragrance. How can brands tap into the new men’s fragrance opportunity? PeterBev weighs in at the link in bio.

## Stats

- **Views:** 0
- **Likes:** 576
- **Shares:** 0
- **Comments:** 9

## Tags

genz, smellmaxxing

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