# @pimsnewyork8333 on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=2bik3V5BAow
- **Gondola URL:** https://gondola.cc/posts/65209010-pimsnewyork8333-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/78af965ad6.jpg
- **Posted:** 2026-05-06T06:04:00.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

Ian Michael Crumm built Boys in Beauty around a simple idea: beauty doesn't have to be gendered.

A candid conversation with Mike Ryan on the line connecting Ian's esthetician practice, the 2025 Melanoma Research Foundation #GetNaked Times Square billboard, and the new collective he launched to democratize beauty for men. Why community beats audience size, and what brands keep getting wrong about the men's market.

What we cover:
- The line between licensed estheticians and "scam-fluencers"
- Becoming the 2025 MRF #GetNaked Times Square spokesperson
- Why community beats audience size
- The two-year aha moment behind Boys in Beauty
- AI, PR, and packaging waste as the next inflection points

Mentioned:
Boys in Beauty: https://boysinbeauty.com/home/
MRF: https://melanoma.org
BeautyCurious: https://podcasts.apple.com/us/podcast/beautycurious/id1684759888
ICED Media: https://www.icedmedia.com

Chapters
0:00 - Cold open: men in beauty
2:03 - Welcome to Minutes with Mike
2:58 - From chef dreams to beauty kid
6:26 - The creator economy then and now
12:10 - Community beats audience size
17:08 - Scam-fluencers vs licensed pros
21:03 - The MRF Get Naked spokesperson
31:55 - Why Boys in Beauty exists
47:16 - AI, PR, and packaging waste

ABOUT IAN MICHAEL CRUMM
Licensed esthetician. Co-host of BeautyCurious with Dr. Elyse Love. Founder of Boys in Beauty. 2025 MRF #GetNaked Spokesperson.

Connect with Ian: https://www.linkedin.com/in/ian-michael-crumm-7a28a741/

ABOUT MINUTES WITH MIKE
SUBSCRIBE for weekly conversations with the leaders, founders, and innovators shaping beauty and CPG.

LinkedIn: https://www.linkedin.com/company/minutes-with-mike-mwm/
Website: https://www.pimsinc.com
Email: minuteswithmike@pimsinc.com

Hashtags
#MinutesWithMike #PIMS #BeautyIndustry #BoysInBeauty #MensBeauty

## Stats

- **Views:** 9
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

mensbeauty, getnaked, beautyindustry, minuteswithmike, pims, boysinbeauty

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