# @pimsnewyork8333 on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=M6gkmdW-z8Y
- **Gondola URL:** https://gondola.cc/posts/65209011-pimsnewyork8333-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/fb7ac5b1f0.jpg
- **Posted:** 2026-04-28T09:30:29.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

Mike Rovner has spent 30 years in New York advertising and now runs a successful independent shop. Whether he's talking to his graduate students at City College or the junior creatives working alongside him at TiNY Ad Agency, he tells them the same thing semester after semester, year after year: an execution is not an idea.

A candid conversation on why most creative work fails the insight test, what AI gets right and wrong as a creative tool, and the open secret of influencer marketing (followers don't mean what you think they do). Plus: how TiNY lives by "move fast and make things," what running a beverage brand on the side taught Mike about the client's chair, and why three veterans walked away from the holding companies to build a tiny shop on their own terms.

Chapters
0:00 - Cold Open: An Execution Is Not An Idea
2:21 - Welcome + 30 Years of Mike & Mike
4:19 - From Iowa to Healthcare PR
7:48 - Storytelling Brands vs Building Them
11:29 - Pitching Up: It's All Sales
14:34 - AI as a Tool, Not a Replacement
16:07 - The Boomer Mascot Case Study
20:08 - Why He Teaches Idea Generation
22:18 - Every Idea Starts With an Insight
24:36 - Pepsi Social: When Planning Backfires
27:30 - Dr. Priestley and the Power of Story
31:54 - Side Hustles Make Better Creatives
33:05 - Founding TiNY: Never Again
39:18 - The Bloat Big Agencies Hide
43:37 - Followers Don't Mean Shinola

Mentioned
TiNY Ad Agency - https://www.tinyadagency.com/
TiNY on LinkedIn - https://www.linkedin.com/company/thetinyteam/
Mike Rovner - https://www.linkedin.com/in/mikerovner/
Three TiNY Questions (Tiny's podcast) - https://www.youtube.com/@TiNYadagency
AMP Awards - https://www.ampawards.com/
DeVito/Verdi - https://www.devitoverdi.com/



ABOUT MINUTES WITH MIKE
Minutes with Mike is a PIMS-produced podcast where Mike Ryan sits down with the leaders, founders, and innovators shaping beauty and CPG.

SUBSCRIBE for weekly conversations with the leaders, founders, and innovators shaping beauty and CPG.

CONNECT WITH MINUTES WITH MIKE:
LinkedIn - https://www.linkedin.com/company/minutes-with-mike-mwm/
Website - https://www.pimsinc.com
Email - minuteswithmike@pimsinc.com

Hashtags
#MinutesWithMike #PIMS #Advertising #IdeaGeneration #CreativeIndustry #AIInAdvertising #InfluencerMarketing #BrandBuilding #CreatorEconomy

## Stats

- **Views:** 14
- **Likes:** 1
- **Shares:** 0
- **Comments:** 0

## Tags

influencermarketing, brandbuilding, aiinadvertising, ideageneration, minuteswithmike, advertising, creatoreconomy, creativeindustry, pims

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