# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DYNVmeAFDg7
- **Gondola URL:** https://gondola.cc/posts/65251772-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/19d60c1628.jpg
- **Posted:** 2026-05-11T18:27:34.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Volkswagen once replaced a staircase with piano keys to study how people think, and it was awesome.
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See, Volkswagen wanted to find out if people would be willing to take the stairs instead of the escalator if it were more fun. And well, the results were pretty cool.
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But the question is, why?
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Well, for VW, it shows a way of thinking.
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A product, in their case their cars, should be not only practical, but also the fun way to experience driving.
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And if their cars are fun enough, people might by them regardless of if they're practical or not.
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This stunt not only proves that, but it also shows people what Volkswagen believes in.

## Stats

- **Views:** 24,911
- **Likes:** 1,057
- **Shares:** 0
- **Comments:** 6

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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