# @joiceglobal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DYKMnpljVlM
- **Gondola URL:** https://gondola.cc/posts/65285213-joiceglobal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a59fddc47f.jpg
- **Posted:** 2026-05-10T13:10:50.000+00:00
- **Account Owner:** Joice (@joiceglobal) — https://gondola.cc/joiceglobal

## Caption

👄 Kim Kardashian, Kylie Jenner, Dua Lipa, Hailey Bieber and even Oprah Winfrey use her products — now Israeli makeup artist Natasha Denona reveals how she built a decade-long Sephora empire and why her brand still doesn’t sell mascara

***
For devoted beauty enthusiasts, the name Natasha Denona, 55, may spark more excitement than names like Margot Robbie and Angelina Jolie — but that was not always the case. Denona began her career as a dancer and model, and when she became pregnant with her first child, she decided to stop modeling. Her husband Yaron, who now runs the beauty empire bearing her name alongside her, suggested she start doing makeup. In 1996, she took his advice and began working as a makeup artist.

For years, she worked with Bar Refaeli and other major names in the industry, using a range of unique techniques she developed herself, until she founded her own makeup school in 2002. After years of frustration over not being able to find products that met her exact needs, she launched the Natasha Denona makeup brand in 2013 — and the success was meteoric. Less than three years after its launch, her products were being sold at Sephora stores worldwide. Since last September, Israeli consumers have finally been able to buy her products locally through the Be pharmacy chain instead of flying abroad.

In the meantime, nearly every product she launches goes viral online and sells out at remarkable speed, and when she walks around Europe, fans approach her regularly. In 2026, Natasha Denona appears to be living the dream every makeup artist and beauty brand owner aspires to.

ynetglobal
By: Aviv Weinberger
natashadenona 

#NatashaDenona #Hollywood #Makeupartist #jewishpeople

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## Tags

natashadenona, hollywood, makeupartist, jewishpeople

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