# @buffer on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DYLSelTNcBP
- **Gondola URL:** https://gondola.cc/posts/65293088-buffer-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/883bc735f8.jpg
- **Posted:** 2026-05-10T23:25:09.000+00:00
- **Account Owner:** Buffer (@buffer) — https://gondola.cc/buffer

## Caption

Gaining followers is the relatively easy part. What happens after the follow is the work! 👀

We just dug into nearly 2 million posts across six platforms, and one thing showed up everywhere: replying to comments lifts engagement on every single one. 

On Instagram, it’s a 21% lift! 🤯

But the bump isn’t even the best part. The best part is who’s still around six months from now because you showed up in their comments.

🎥 Sabreen, our Senior Brand and Community Manager, goes deeper on the difference between a follower count and a real community.

#communitybuilders #communitybuildingcommunity

## Stats

- **Views:** 879
- **Likes:** 101
- **Shares:** 0
- **Comments:** 9

## Tags

communitybuilders, communitybuildingcommunity

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