# @bbdo on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DYGLqSlGwUB
- **Gondola URL:** https://gondola.cc/posts/65310488-bbdo-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/678e493db9.jpg
- **Posted:** 2026-05-08T23:45:29.000+00:00
- **Account Owner:** BBDO Worldwide (@bbdo) — https://gondola.cc/bbdo

## Caption

Allow us to introduce you to Rick, a M&M’s enthusiast in search of one missing piece from his expansive collection: a vintage apple tree salt-and-pepper shaker.
 
bbdochicago and M&M’s launched a global scavenger hunt, mobilizing fans across social media to search attics and thrift stores, turning one collector’s quest into a shared brand experience.
 
“RickTok” took TikTok by storm, becoming the highest-performing organic campaign in M&M’s history and making Rick the internet’s favorite grandpa in the process. 

Swipe to see some of our favorite #RickTok moments.
 
#DoBigThings

## Stats

- **Views:** 0
- **Likes:** 0
- **Shares:** 0
- **Comments:** 1

## Tags

dobigthings, ricktok

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