# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DYP6xIRmwff
- **Gondola URL:** https://gondola.cc/posts/65360299-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8d4c498c99.jpg
- **Posted:** 2026-05-12T18:30:26.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

FOX Sports is teaming up with Sesame Street for a playful World Cup collaboration this summer 🌍⚽️

Under a new deal, beloved characters like Elmo, Big Bird, Cookie Monster, Oscar the Grouch, Grover and Count von Count will appear across Fox’s FIFA World Cup coverage from June 11 – July 19, integrated directly into programming.

Fans can expect character-driven segments like:
🔢 “The Count Down”  where Count von Count breaks down World Cup stats
🗑️ “Trash Talk” as Oscar the Grouch dishes out commentary in a highlight-style segment
🎤 “Broadcaster Bootcamp” as Grover teams up with Fox Sports announcers to learn the art of calling a match

This marks another sports-forward collaboration for Sesame Street, which has previously partnered with New Balance, the USOC, and major global sporting events.

## Stats

- **Views:** 0
- **Likes:** 1,734
- **Shares:** 0
- **Comments:** 15

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Social Lead |

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