# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DYPlCTeDhdd
- **Gondola URL:** https://gondola.cc/posts/65360300-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6abb528d5d.jpg
- **Posted:** 2026-05-12T15:20:45.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

Female athletes are driving real ROI in brand partnerships.

Athlete marketing platform OpenSponsorship has brokered 9,000+ brand–athlete deals over the past decade, and in 2025, 75% went to female athletes. 

According to new data shared with Sports Business Journal, women in track & field, golf, and weightlifting are generating the most brand interest — sports with strong, long-term consumer appeal.

CEO Ishveen Jolly notes that outside the top-tier superstars, female athletes offer affordable entry points with high engagement, delivering value that extends beyond traditional financial returns.

📲 LINK IN BIO TO READ MORE

## Stats

- **Views:** 0
- **Likes:** 5,461
- **Shares:** 0
- **Comments:** 63

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| Tara Davis-Woodhall OLY | @_taarra_ | https://gondola.cc/_taarra_ | Athlete |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Social Lead |

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