# @billboard on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=k-02Xn654L0
- **Gondola URL:** https://gondola.cc/posts/65450172-billboard-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7cb9b7628e.jpg
- **Posted:** 2026-05-06T13:00:06.000+00:00
- **Account Owner:** Billboard (@billboard) — https://gondola.cc/billboard

## Caption

Country music has taken over the charts, and Nashville is no longer just a country town. Seth England, CEO of Big Loud, sits down on Billboard On The Record for a conversation about how his label has helped shape the modern country landscape and how artists like Morgan Wallen, Florida Georgia Line and HARDY have driven the genre’s rise. England breaks down how Nashville has become a hub for songwriters across genres, what actually drives hit-making today and why artist development remains one of the most important pillars at Big Loud.

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Billboard On The Record is a podcast in partnership with SickBird Productions. 

00:00 Why country music is the hottest genre right now
01:29 Meet Seth England of Big Loud
02:31 How Nashville’s music business is different
04:41 Why Nashville attracts artists from every genre
06:12 Ernest, HARDY, and great songwriting instincts
08:36 Why song pluggers still matter in country music
10:41 Big Loud’s early days and building a company
14:03 Artist development vs. chasing viral hits
22:19 How TikTok changed artist discovery
27:50 What Big Loud looks for in new artists
34:40 The modern label, publishing, and management model
41:37 Why Seth stepped back from artist management
46:52 How Big Loud bet early on streaming
52:22 Country radio’s evolving role in breaking songs
56:39 Will pop move on from country?
59:50 Why country fans are different from pop fans
01:04:12 Touring strategy beyond major markets
01:08:34 How Big Loud thinks about long-term careers
01:13:26 The future of Nashville after the country boom
01:17:40 Final thoughts on country’s next era

Host: 

Kristin Robinson

Executive Producers: 

Diona DaCosta

Jade Watson

Produced By: 

Kayla Forman

Mateo Vergara

Edited By:

Rachel Derbyshire

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About: Billboard is the world's most influential music media brand, with an unmatched authority among artists, fans and the industry. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues and trends, the industry’s definitive charts, encompassing the most complete and well respected database of charts across all music genres, and elite conferences and events which regularly convene the industry and consumers around important conversations. 

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#EllaLangley #CountryMusic #Country #MorganWallen #FloridaGeorgiaLine #SethEngland #BigLoud #BillboardOntheRecord

How Did Nashville Become Music’s Hottest Hub w/ Seth England | Billboard On The Record

Billboard
https://youtube.com/billboard

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- **Views:** 3,761
- **Likes:** 93
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## Tags

ellalangley, sethengland, morganwallen, floridageorgialine, billboardontherecord, countrymusic, country, bigloud

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