# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DYaw60TCQ72
- **Gondola URL:** https://gondola.cc/posts/65553237-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c60647a351.jpg
- **Posted:** 2026-05-16T23:36:29.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

An oil brand made an ad with no music, no CGI, and zero dialogue. It won a Cannes Lions. Here's why that worked.
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In 2017, Pennzoil made a short film about the last Dodge Viper ACR.
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A driver-for-hire infiltrating a secure facility, stealing back a Viper, and breaking out using some of the most impressive stunt driving ever put on camera.
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They hired Rhys Millen to do it for real.
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And because the Viper's 8.4L V10 provides its own soundtrack, Pennzoil made the call: the car doesn't need music. Let it breathe.
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The ad won a Cannes Lions and a Grand Prix from the IMFA.
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But here's the part that matters for us.
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Why did Pennzoil make this, and not Dodge?
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Because Pennzoil is the OEM oil of choice for many high-end motors, including that legendary V10. They weren't selling oil in this ad. They were earning a place in the culture around it.
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They dressed up the car enthusiasts already loved in yellow, made something worthy of the car's 25-year legacy, and showed the world what they stand for.
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That's brand advertising at its best. Join in on the culture your audience cares about.
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Years later, Pennzoil is still the enthusiast brand of choice.
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Goes to show the power of great creative.

## Stats

- **Views:** 2,426
- **Likes:** 469
- **Shares:** 0
- **Comments:** 4

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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