# @type01_ on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DVGolMrjKFE
- **Gondola URL:** https://gondola.cc/posts/65572066-type01-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/30c912c59a.jpg
- **Posted:** 2026-02-23T14:24:16.000+00:00
- **Account Owner:** TYPE01 (@type01_) — https://gondola.cc/type01_

## Caption

What TDC72 juries are looking for 👀

typedirectors asked its jurors what moves them, what excites them, and what separates good from unforgettable. Here’s what rose to the top, and a visual insight into TDC71's past winners’ work:

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1️⃣ Intent over trend

For Cat How of how___studio on the Communication Design jury, it’s not about style — it’s about why.

Typography that isn’t trying to be liked, but trying to say something. Clear point of view. Conviction. Purpose over polish. 

As chrxsnxtt, also on the Communication Design jury puts it: the concept and the form should be inseparable. If the idea isn’t baked into the letterforms, it’s decoration.

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2️⃣ Work that makes you feel something

For Communication Design jury member margot.leveque, great work creates a physical response. Emotion first. Craft second.

Letteringjury president marykatemcdevitt calls it the “IT factor.” The colours sing. It feels unique. It does its job — beautifully.

And tomcrabtree? He wants to be challenged, delighted… and a little bit “jealous.”

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3️⃣ A voice you can’t mistake

“A voice,” says lettering jury member brettpstenson.
Something honest. Personal. A little strange. Alive.

thealexcenter is drawn to type that feels human again — imperfect, expressive, maybe even awkward. Not safe. Not neutral. Not generic.

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4️⃣ Type as strategy, not styling

Communication Design jury member radford44 says it plainly:
Type doesn’t just carry meaning — it creates it.

The strongest work treats typography as a core brand asset. A voice. A system. A long-term differentiator.

As joaopazdesign notes, the best typography today cuts through the noise quietly — through precision, restraint, and confidence.

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5️⃣ Love. Care. Obsession.

Type design jury member kristaradoeva looks beyond execution to the idea — and whether the designer truly believes in it.

andreapippins from the lettering jury, looks for craft, application, perspective, and story.

Because you can tell when something was made to win.
And you can tell when something was made with love.

Browse the jury >
enter.tdc.org/judging

#type01 #tdc #tdc72 #lettering #communicationdesign #typedesign #designcompetition

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## Tags

tdc, type01, tdc72, designcompetition, lettering, communicationdesign, typedesign

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