# @thenewsavant on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@thenewsavant/video/7572636359387565343
- **Gondola URL:** https://gondola.cc/posts/65587387-thenewsavant-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3388da5ac0.jpg
- **Posted:** 2025-11-14T17:36:51.000+00:00
- **Account Owner:** The New Savant (@thenewsavant) — https://gondola.cc/thenewsavant

## Caption

Replying to @Kelsey I love this question!! Describing scent online is definitely tricky, but luckily I have many years of experience talking about products and fragrance on the internet   👀😉  I design our scents from real memories and experiences, which allows me to explain them not just through scent notes but through the personal stories attached to them. I grew up online, so I learned how to communicate things that you can’t touch, taste or smell through language and storytelling. Years of talking to people through a camera taught me how to describe a feeling in a way that allows others to connect and recognize the emotion. And it isn’t only about the words I use. The story, inspiration, and visuals all work together to help convey the fragrance, even if people can’t smell it through the screen. All of these different mediums help to convey a feeling to people, and I think this is what has helped our brand thrive over the last 5 years. 💗 #ingridnilsen #thenewsavant #fragrancetok #luxuryfragrance #candletok

## Stats

- **Views:** 2,224
- **Likes:** 74
- **Shares:** 1
- **Comments:** 1

## Tags

luxuryfragrance, fragrancetok, thenewsavant, ingridnilsen, candletok

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