# @startupcpg on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DYiCMUgFV2O
- **Gondola URL:** https://gondola.cc/posts/65634877-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/15d9fa39e0.jpg
- **Posted:** 2026-05-19T19:21:29.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

Most founders don’t think about building a board until they need one. By then it’s usually too late. 👀

In this episode, Daniel Scharff talks with Seth Goldman, Co-Founder of Honest Tea, about how founders should actually think about building a board from day one.

From knowing when you finally need a board, to finding members who fill real gaps, to avoiding investors who quietly want control, Seth breaks down the mistakes most founders make — and the systems that helped Honest Tea scale with world-class guidance long before they were a massive company. 

If you’re raising capital, scaling a brand, or thinking about long-term company building, this episode is worth the watch.

Link in bio for the full episode.

#StartupCPG #BoardOfDirectors #Entrepreneurship  #JUSTIceTea #StartupCPGPodcast

## Stats

- **Views:** 0
- **Likes:** 115
- **Shares:** 0
- **Comments:** 11

## Tags

startupcpg, justicetea, startupcpgpodcast, entrepreneurship, boardofdirectors

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