# @lilyshallow on LinkedIn

- **Type:** Image
- **Original URL:** https://www.linkedin.com/posts/lilyshallow_sportssummit26-iykyk-activity-7463624601017876480-72iQ
- **Gondola URL:** https://gondola.cc/posts/65713013-inlilyshallow-linkedin
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/272d5e1038.jpg
- **Posted:** 2026-05-22T16:19:32.213+00:00
- **Account Owner:** in/lilyshallow (@in/lilyshallow) — https://gondola.cc/in/lilyshallow

## Caption

Great time connecting with so many brilliant folks at the Gondola #SportsSummit26 this week. Huge thanks to Fresh Tape Media and Gondola for bringing together such an inspiring group of people across sports, media, brands, and culture.

One theme kept coming up in both panels and conversations: the best work happens when people feel ownership, empowerment, connection, and authenticity — not just in their work, but in *the* work. The creative, the strategy, the people, and the partnerships too.

So what does music have to do with it? Everything. It shapes emotion and sharpens storytelling—an extension of empowerment, connection, and authenticity. But beyond that, it’s also a strategic tool to build a clear brand identity whether that’s at the league or team level, or specific to one platform, pillar, series, campaign, or individual athlete/talent. Talk about ownership.

Jared Kleinstein, the only way you’ll outdo this year’s summit is if you figure out how to control that Denver weather #iykyk. The energy was unmatched. Go sports!

## Stats

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## Tags

iykyk, sportssummit26

## Events

2026 05 gondola sports summit

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