# @businessinsider on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=RQNBsiWRXYM
- **Gondola URL:** https://gondola.cc/posts/65765254-businessinsider-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ece335f981.jpg
- **Posted:** 2026-05-23T13:00:39.000+00:00
- **Account Owner:** Business Insider (@BusinessInsider) — https://gondola.cc/BusinessInsider

## Caption

Vanilla is so valuable that it's been called "green gold." At its peak in 2017, prices reached nearly $600 per kilo, making it the second-most expensive spice in the world. But by 2024, prices had crashed to roughly $50 per kilo.

That volatility stems from one major factor: The world depends heavily on Madagascar, which has historically supplied about 80% of natural vanilla. When storms, theft, early harvesting, or policy changes hit Madagascar's crop, the entire global market feels it.

Now, buyers are looking for another source — and Uganda is quickly emerging as vanilla's next big player. With two harvest seasons a year, improved quality controls, and growing demand from major brands like Ben & Jerry's and Nielsen-Massey, Uganda could help stabilize and make natural vanilla more affordable.

So, why is vanilla so expensive? And can Uganda step in to help stabilize global prices?

00:00 - Intro
01:22 - Origins of Vanilla
02:12 - Rise of Madagascar in Vanilla Production
03:16 - Problems Facing Madagascar
05:12 - Uganda as an Alternative Vanilla Source
07:09 - Uganda's Quality Harvest
09:14 - Uganda's Quality Processing
12:04 - Global Buyers Sourcing Uganda's Vanilla
15:03 - Challenges and Future of the Vanilla Market
17:25 - Credits
------------------------------------------------------
#vanilla #Madagascar #uganda #soexpensive 

MORE SO EXPENSIVE VIDEOS:
Should Organic Food Be So Expensive?
https://youtu.be/bG6bXMhy0Ps
The Real Reason America's Weapons Are So Expensive
https://youtu.be/oslN3LtaBqI
There's More Caviar Than Ever. Why Is It Still So Expensive?
https://youtu.be/5Y_5MozNiZk

Business Insider is a global newsroom covering business, technology, innovation, and the economy.

Visit our homepage for the top stories of the day: https://www.businessinsider.com/?utm_source=youtube
Sign up for our newsletters: https://www.businessinsider.com/subscription/newsletter?utm_source=youtube

Find Business Insider on Facebook: https://www.facebook.com/businessinsider
... on Instagram: https://www.instagram.com/businessinsider
... on X:  https://x.com/BusinessInsider
... on TikTok: https://www.tiktok.com/@businessinsider

Why Big Brands Are Turning To Vanilla From Uganda | So Expensive

## Stats

- **Views:** 258,692
- **Likes:** 4,010
- **Shares:** 0
- **Comments:** 214

## Tags

madagascar, uganda, vanilla, soexpensive

---
Copyright (c) Gondola