# @scott_lukaitis on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DYqJmxzCMJT
- **Gondola URL:** https://gondola.cc/posts/65775972-scott-lukaitis-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/cfc606091a.jpg
- **Posted:** 2026-05-22T23:00:13.000+00:00
- **Account Owner:** Scott (@scott_lukaitis) — https://gondola.cc/scott_lukaitis

## Caption

Social media is important for racers and teams… but it shouldn’t be the only place your story lives.

One algorithm change, hacked account, or drop in reach can dramatically impact the visibility you’ve worked hard to build.

That’s why having your own website matters.

A dedicated racing website gives you:
✔ Full ownership of your content
✔ A professional home for sponsors
✔ Long-term visibility on Google
✔ A central location for results, media, press coverage, and updates
✔ A stronger foundation for sponsorship conversations

I just published a new article discussing why racers, teams, and racing organizations should invest in their own websites, along with practical tips, best practices, and affordable tools to get started quickly.

The article also covers:
• Sponsor showcase pages
• Media kits
• Results sections
• Contact forms
• Press coverage
• Social media integration
• Easy website-building platforms

Read the full article now at ScottLukaitis.com

Would love to hear your thoughts — do you currently have a website for your racing program?

#motorsports #powersports #motocross #racing #sportsmarketing #branding #sponsorship #businessofracing #linkedinforracers #racingindustry

## Stats

- **Views:** 0
- **Likes:** 5
- **Shares:** 0
- **Comments:** 0

## Tags

motorsports, racing, sportsmarketing, racingindustry, motocross, branding, powersports, sponsorship, linkedinforracers, businessofracing

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