# @shivmalhotra97 on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DYe2SdAv80n
- **Gondola URL:** https://gondola.cc/posts/65785467-shivmalhotra97-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1a3b659e2e.jpg
- **Posted:** 2026-05-18T13:41:15.000+00:00
- **Account Owner:** SHIV MALHOTRA (@shivmalhotra97) — https://gondola.cc/shivmalhotra97

## Caption

In India, “FREE” isn’t just a word… it’s an emotion. 😂

And Swiggy understood this better than anyone during the Indian Premier League.

Every time a batsman smashed a six, Swiggy instantly dropped a ₹66 discount for the next 6 minutes. Sounds like a fun campaign, right? But behind it was a masterclass in real-time marketing.

Think about it—millions of people are already glued to their screens during IPL matches. Emotions are high, excitement is at its peak, and then boom… a six gets hit. Right at that moment, Swiggy sends a notification that feels relevant, timely, and impossible to ignore.

“That six was massive… celebrate it with your favorite meal 🍔🔥”

And people did exactly that.

Instead of spending blindly on traditional ads, Swiggy tapped into live moments, consumer psychology, and urgency to drive instant purchases.

Excitement → urgency → impulse buying → revenue. 📈

That’s how they turned cricket entertainment into a sales machine.

The biggest lesson?In today’s attention economy, it’s not always about who spends the most money on ads… it’s about who shows up with the right message at the perfect moment.

Genius marketing or clever manipulation? Let me know 👇

#Swiggy #IPL #Marketing #Business #BrandStrategy Cricket Startups DigitalMarketing

## Stats

- **Views:** 1,376
- **Likes:** 86
- **Shares:** 0
- **Comments:** 3

## Tags

brandstrategy, business, marketing, ipl, swiggy

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