# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DYqOKfIk5aW
- **Gondola URL:** https://gondola.cc/posts/65830402-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e84a6069d1.jpg
- **Posted:** 2026-05-22T23:40:48.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Ford didn't relaunch the Capri with modern ads. They made them look 50 years old on purpose.
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The Capri was an icon of the 70s. So Ford built a campaign that takes you back in time.
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The relaunch ads look like they were shot on film.
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they have vintage narration with music straight out of a Sean Connery era Bond film.
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And here's the smart part. Ford siloed this look to the Capri specifically. That builds brand equity around the product, not just the Ford nameplate.
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We live in a post-modern digital era. So a vintage look book catches people off guard. That alone earns attention.
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Then there's the sharing. These ads are fun, and they're engineered to travel.
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The "How To Capri" series is a total spoof of a 70s detective show. That makes it shareable even if you have zero interest in the car. Ford even cut them into GIPHYs people can drop in the family group chat.
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Last piece: pop culture timing. I've said it for years. Vintage is back. Look at the Ford Bronco.
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It's especially true with younger demos. They're rediscovering the 20th century through their style, their outfits, their analogue tech.
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Ford is crushing this. I hope they bring this same energy to their US lineup.
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What's the best vintage-style campaign you've seen lately?

## Stats

- **Views:** 1,038
- **Likes:** 57
- **Shares:** 0
- **Comments:** 3

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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