# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DYnEoN9DqPt
- **Gondola URL:** https://gondola.cc/posts/65830404-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3db8dea5fb.jpg
- **Posted:** 2026-05-21T18:19:47.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

An F1 driver sold an apparel company for $61 million.
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Who, might you ask? None other than Lando Norris.
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He co-founded Quadrant with one goal: build a world-class audience through entertainment first.
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The original model had four pillars. Gaming, content, apparel, and racing. They even ran a competitive Halo esports team.
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The name Quadrant came from that four-part structure.
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Over time, they narrowed the focus to automotive and racing content. The strategy never changed.
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Entertainment first. Monetization follows.
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The results:
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--> 1M+ YouTube subscribers
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--> Sponsorship revenue from a genuinely engaged audience
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--> Limited apparel drops with built-in demand
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In 2024, SEGG Media Corp acquired Quadrant and its parent company Veloce Media for $61 million.
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What do they have that most other apparel brands don't?
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Attention.
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That's the power of leading with creative.

## Stats

- **Views:** 1,073
- **Likes:** 73
- **Shares:** 0
- **Comments:** 2

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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