# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DYifNxQjzZP
- **Gondola URL:** https://gondola.cc/posts/65830408-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/debf5deebb.jpg
- **Posted:** 2026-05-19T23:35:39.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Back in 2007, Škoda literally made a car out of cake.
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They baked an entire car using more than 180 eggs and over 100 kilos of flour and sugar.
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It sounds insane, but it became one of the most memorable automotive ads ever made.
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The spot went on to win major awards, including a Gold Lion at Cannes Lions and the John Webster Award from the British Television Advertising Awards.
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But the real win wasn’t the stunt itself.
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It was the positioning.
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For years, Škoda had been seen as reliable… and boring.
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This ad was part of a broader effort to reframe the brand as fun, unexpected, and a little playful.
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And it worked.
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The campaign pulled in hundreds of thousands of views online.
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Škoda hit record market share in the UK, and the Fabia went on to sell 1.4 million units by 2014.
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That’s creative doing real work.
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So what do you think?
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Was Škoda clever for this one, or was it just luck? Let me know in the comments.

## Stats

- **Views:** 3,098
- **Likes:** 153
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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