# @adweekmag on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=UP0tYjeYJCc
- **Gondola URL:** https://gondola.cc/posts/65869256-adweekmag-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/bcb2e311e2.jpg
- **Posted:** 2026-05-26T14:23:27.000+00:00
- **Account Owner:** adweekmag (@adweekmag) — https://gondola.cc/adweekmag

## Caption

#KyleCooke built #Loverboy with zero ad spend, and he's aware that's not the norm.

At ADWEEK House: #Austin, Kyle Cooke explained that he got the idea to launch his brand after realizing he and his #SummerHouse cast mates were giving free promotion to numerous brands, including other hard seltzers on the market.

## Stats

- **Views:** 497
- **Likes:** 6
- **Shares:** 0
- **Comments:** 1

## Tags

loverboy, austin, summerhouse, kylecooke

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