# @adweekmag on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=m6SpATQOXJg
- **Gondola URL:** https://gondola.cc/posts/65869259-adweekmag-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3d836d3dfe.jpg
- **Posted:** 2026-05-24T19:59:26.000+00:00
- **Account Owner:** adweekmag (@adweekmag) — https://gondola.cc/adweekmag

## Caption

If you've been on #TikTok in the last couple of years, you likely have seen #MollyMcPherson explaining brand and celebrity crises from a #PR lens. As a #Crisis & Reputation Strategist, it's what she does best.

At #SocialMediaWeek, she explained why she dissects brand crises on social media, what the goal is, and how she determines what is worth covering on her handle.

## Stats

- **Views:** 944
- **Likes:** 7
- **Shares:** 0
- **Comments:** 0

## Tags

socialmediaweek, mollymcpherson, crisis, pr, tiktok

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