# @mipmarkets on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DYo0HSqjLxJ
- **Gondola URL:** https://gondola.cc/posts/65902540-mipmarkets-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c4a2cb2aa6.jpg
- **Posted:** 2026-05-22T10:33:09.000+00:00
- **Account Owner:** The World’s Entertainment Content Market (@mipmarkets) — https://gondola.cc/mipmarkets

## Caption

MIPCOM CANNES is evolving and so is the future of entertainment partnerships.
 
Introducing MIP BrandWorks, a major new initiative coming to #MIPCOMCANNES 2026 - bringing together brands, creators, studios, agencies, streamers, AI innovators, and IP owners in one global marketplace designed to accelerate the future of brand-funded entertainment.

Co-produced with branded content pioneer Doug Scott, MIP BrandWorks reflects the growing collaboration between of media, advertising, creators, and technology - creating new opportunities for partnerships, storytelling and IP development on a global scale.

Expect:
* Brand showcases
* Curated matchmaking
* Brand x Creator pitch sessions
* Focus on creator economy, AI & Micro Drama

The future of storytelling is collaborative and it starts in Cannes.

🌐 Click the link in our bio to learn more.
 
#MIPCOM #CreatorEconomy #BrandEntertainment #ContentCreation MediaInnovation AI EntertainmentIndustry

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## Tags

brandentertainment, mipcomcannes, mipcom, contentcreation, creatoreconomy

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