# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DYz6zEJGg24
- **Gondola URL:** https://gondola.cc/posts/65960555-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/51a423c118.jpg
- **Posted:** 2026-05-26T18:03:32.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

The launch of the Toronto Tempo — Canada’s first WNBA franchise — is a blueprint for how to build a modern sports business from the ground up.

In just a few months, the Tempo moved from concept to execution — assembling a roster, securing a national media deal with Bell Media, and landing 17 founding partners, all while selling out opening games and hitting strong season ticket benchmarks.

At a time when women’s sports are seeing historic momentum, the Tempo is a powerful case study in how capital, strategy and cultural alignment can come together to scale quickly and sustainably.

📲 LINK IN BIO TO READ MORE

## Stats

- **Views:** 0
- **Likes:** 1,013
- **Shares:** 0
- **Comments:** 14

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Social Lead |

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