# @vellenciastrategies on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DY296CXFnsL
- **Gondola URL:** https://gondola.cc/posts/65998513-vellenciastrategies-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/635e6ab585.jpg
- **Posted:** 2026-05-27T22:28:36.000+00:00
- **Account Owner:** Vellencia Strategies Ltd. 🇨🇦 (@vellenciastrategies) — https://gondola.cc/vellenciastrategies

## Caption

One of the biggest mistakes businesses make?
Marketing to the user… instead of the buyer. 👀

You might have an amazing product designed for a specific audience, but if you’re not speaking to the person actually making the purchasing decision, your messaging can completely miss the mark.

A 12-year-old girl may love the toy.
But mom is the one pulling out the credit card.

These are the kinds of deeper insights surface-level marketing often misses - and exactly why market research matters.

Understanding:
✔️ Who your audience is
✔️ Who influences the purchase
✔️ Who funds the purchase
✔️ What messaging actually resonates

…can completely change the effectiveness of your marketing strategy.

Market research isn’t always mandatory, but for growing businesses, it can uncover gaps, miscommunications, and opportunities you didn’t even realize existed.

The better you understand your audience, the better your business performs. 📈

#vellencia #vellenciastrategies #marketresearch #marketingstrategy #businessgrowth #digitalmarketing #branding

## Stats

- **Views:** 51
- **Likes:** 163
- **Shares:** 0
- **Comments:** 78

## Tags

digitalmarketing, vellencia, vellenciastrategies, marketresearch, branding, marketingstrategy, businessgrowth

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