# @sfmoma on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DY2yXlqkv4Q
- **Gondola URL:** https://gondola.cc/posts/66013135-sfmoma-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ff490461a1.jpg
- **Posted:** 2026-05-27T20:47:16.000+00:00
- **Account Owner:** SFMOMA (@sfmoma) — https://gondola.cc/sfmoma

## Caption

What similarities do you notice first? 👀

Here’s how we recreated the atmosphere of the Grand Palais in 1905 Paris, the setting of the infamous Salon d’Automne where Henri Matisse made his mark with his painting “Femme au chapeau”:

1. There are no known photos of the 1905 Salon despite the attention it received. Our curators and designers took inspiration in part from archival images of the 1904 Salon.

2. We hung some works in double rows to match the denser presentation of early 20th-century exhibitions. By contrast, our standard practice nowadays is to install artworks in a single row.

3 & 4. Our research uncovered samples from the original gallery walls, which would have been covered in a red fabric featuring a laurel pattern. Local artist and designer Ondrea Vicklund (ondreavicklund) created a wallpaper inspired by this source material. Hidden throughout the wallpaper are spiders drawn from the cover of the catalogue for the 1905 Salon.

5 & 6. Our design studio added crown molding, wainscoting, a picture rail, and plants (fake of course!) after researching the architecture of the Grand Palais.

Step back in time with our restaging, which reunites the greatest number of artworks from the original presentation since 1905. “Matisse’s Femme au chapeau: A Modern Scandal” is on view now.

#SFMOMA #Matisse #Fauvism #ArtHistory #ExhibitionDesign
[Photo 1, bottom: View of a gallery at the Grand Palais during the Salon d’Automne, 1904. Private collection/Bridgeman Images

Photo 1 (top), 2, and 5: Drew Altizer Photography. 

Photo 3: “Exhibition catalogue for the third Salon d’Automne at the Grand Palais des Champs-Élysées, Paris [cover],” 1905; Archives of American 
Art, Smithsonian Institution

Photo 6: Don Ross]

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## Tags

matisse, exhibitiondesign, fauvism, arthistory, sfmoma

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