# @digitas.na on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DY2fkeikf2G
- **Gondola URL:** https://gondola.cc/posts/66099779-digitasna-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e862486707.jpg
- **Posted:** 2026-05-27T18:03:00.000+00:00
- **Account Owner:** Digitas North America 🦄 (@digitas.na) — https://gondola.cc/digitas.na

## Caption

Hot pink, desert sun, and the most talked about brand at Coachella this year after Weekend 1. Sounds about right for Barbie. 💗🌵

The "You Can Be Any Barbie" activation brought together an incredible group of creators in the fashion and beauty space, including Olandria Carthen aka #BamaBarbie, for a full weekend in the desert with Barbie. Our S.W.A.T. team was right there with them, on the ground shooting content and driving the social strategy alongside the Barbie team. 🦄

A few noteworthy stats: 45+ pieces of lo-fi content, 200M+ creator views, and 1B+ press impressions. In true Barbie fashion, imagination became reality. ✨

#NetworkedExperiences #Coachella #Barbie #YouCanBeAnyBarbie #Digitas

## Stats

- **Views:** 0
- **Likes:** 56
- **Shares:** 0
- **Comments:** 4

## Tags

barbie, digitas, youcanbeanybarbie, networkedexperiences, bamabarbie, coachella

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