# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DZD8-PbHJYD
- **Gondola URL:** https://gondola.cc/posts/66101024-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/88a78e5926.jpg
- **Posted:** 2026-06-01T23:30:35.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Three things decide if your car ad works. Spend isn't one of them.
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1. The hook.
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This is the first few seconds. It's where most of your ad dollar goes.
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You need a visual hook and an audio hook. Brand it early. Spark curiosity.
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Miss those, and nobody sticks around to watch the rest.
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2. The message.
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Who are you talking to? How are you saying it? And why?
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If any one of those misses your buyer, the ad won't land.
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That's why running lots of different ads works so well.
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3. The formats.
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Does your campaign mix hi-fi video, UGC, carousels, and statics?
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Different buyers want different formats. Put up the wrong one and you pull the wrong traffic.
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Hook. Message. Formats.
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Do all three well. And run as many as you can.
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Which of the three trips you up most?

## Stats

- **Views:** 48
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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