# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DY8Os1YE3Ow
- **Gondola URL:** https://gondola.cc/posts/66101029-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/88d6781419.jpg
- **Posted:** 2026-05-29T23:31:36.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Audi remade a scene from The Godfather to sell a car, then climbed from 7th to 2nd in luxury.
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The ad ran at the 2008 Super Bowl. A full re-imagination of the famous Godfather scene, even featuring Alex Rocco, the original actor who played Moe Green.
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Critics and the public loved it, but that's not the coolest part.
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The coolest part was the tagline: "Old luxury just got put on notice."
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The message? The R8 wasn't just a halo car. It was a battlecry.
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And Audi backed it up. In the years that followed, they climbed from the 7th most shopped luxury brand all the way up to number 2.
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That's what happens when a product launch is built on a point of view, not just a feature list.
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If that isn't advertising done right, I don't know what is.

## Stats

- **Views:** 1,233
- **Likes:** 89
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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