# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DY5GDn1j8Hn
- **Gondola URL:** https://gondola.cc/posts/66101030-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3b9381ee9e.jpg
- **Posted:** 2026-05-28T18:18:20.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Goodyear just put the moon landing, Le Mans, and the Blimp into one ad. And it's working.
ㅤ
Their STILL campaign is everywhere right now, and it's a masterclass in heritage marketing.
ㅤ
Moon landings. Le Mans victories. Pop culture moments. The Blimp.
ㅤ
All stitched together into one brand anthem.
ㅤ
The media flight kicked off live at the NFL Draft, then rolled into YouTube and cut down for TV and display.
ㅤ
Then blasted across organic social.
ㅤ
Here's why it works:
ㅤ
It pulls double duty.
ㅤ
Younger buyers get introduced to the legacy.
ㅤ
Older buyers get reminded Goodyear still has it.
ㅤ
This is the playbook more heritage brands should be running. Remix your history with modern culture. Build a presence that outlasts any single generation.
ㅤ
The lesson? Never let them forget where you came from.
ㅤ
What heritage brand do you think is doing this best right now?

## Stats

- **Views:** 1,058
- **Likes:** 96
- **Shares:** 0
- **Comments:** 3

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

---
Copyright (c) Gondola